“WhatsApp Has Competition”: Ramdev’s Patanjali Launches Messaging App

Patanjali’s retailing empire now entered into instant messaging which has launched a messaging application, “Kimbho”, pitching it as a challenge to popular messaging app WhatsApp,  which has over 1 billion downloads from Google Play Store. This “swadeshi messaging platform” comes after Patanjali launched Swadeshi Samriddhi sim cards.

Kimbho is the word derived from Sanskrit which means “How are you? what’s new.”

Patanjali’s spokesperson SK Tijarawala tweeted, “Now Bharat will speak. After launching sim cards, Ramdev has launched a new messaging application called Kimbho. Now WhatsApp will be given a competition. Our own #SwadeshiMessagingplatform. Download it directly from Google Play store.”

It is assumed to be same as Whatsapp where we can send Direct messages to the person or create new groups to send out messages. Apart from this, one can form broadcast lists, follow celebrities and also doodle using Kimbho app.

“Kimbho empowers private group chat with free phone and video calling. It has dozens of amazing features to share text audio, photos, videos, stickers, quickies, location, GIF, Doodle and more,” the description reads.”describes Google Play Store.

To Recall, Ramdev’s Patanjali Ayurved tied up with state-run telecom company BSNL or Bharat Sanchar Nigam Limited and launched Swadeshi Samriddhi SIM cards on May 27.

After its full launch, people will be given a discount of 10 per cent on Patanjali products with the SIM card.

About Patanjali

Patanjali Ayurvedic Limited is one of the fastest growing Indian FMCG company which was established in 2006 by Baba Ramdev along with Acharya Balkrishna. Its manufacturing unit and headquarters are located in industrial area of Haridwar and the registered office is located in Delhi.

The vast Patanjali Ayurved empire, which began by selling homegrown herbal remedies wildly popular in large parts of India, now offers products ranging from food, cosmetics, home care and personal care products to apparel. Patanjali Ayurved had formally launched its e-commerce operations with website Patanjaliayurved.net earlier this year. It has nearly 5,000 retail outlets across India.