Like Huawei, ZTE, and Xiaomi, Chinese smartphone maker Vivo also split its brand into IQOO subbrand on the previous week. Earlier Xiaomi also split Redmi series as its subbrand which is targeting one specific customer or price segment with its new brand. Bifurcating the pricing segments and features into two divisions, most of the smartphone makers are doing this. Following the footsteps of Huawei and Oppo, the new subbrand IQOO which is pronounced as ‘Ikoo’ will reportedly focus on the premium smartphone segment.
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As per a recent reality show on Tencent live broadcast, the upcoming IQOO smartphone was revealed in an NBA All-Star game, shown off its back clearly. While we look into the image the very first thing we notice is he mysterious IQOO smartphone features a triple-camera setup at the top-left corner and a glossy Blue finish. This is design is some thing similar to the Honor smartphone s with an IQOO branding on the bottom left side of the smartphone.
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To remind, there had been rumours rounding on the company’s upcoming foldable phone which is said to be from IQOO. As of now , this launch seems a bit too far-fetched. Earlier IQOO confirmed through its official account that its first smartphone will have the flagship Qualcomm Snapdragon 855 SoC while other features are yet to be known.
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In related news, The Vivo is prepping up to launch its V15 Pro smartphone in India on February 20. This device will take on the likes of Huawei, Xiaomi, Oppo. The device sports a triple camera setup on it back. and a 32-megapixel pop-up front shooter along with a Snapdragon 675 SoC. The price is expected to be under Rs 25,000.