On Today’s time, Many brands usually make film stars and sports personalities as their brand ambassadors to differentiate their brand from the rest and to strengthen product’s recall value among consumers. The celebrities happen to be a great marketing tool. As they are often followed by many people who always influenced by their lifestyle and attire, The brand advertisers bank upon the stars for their endorsements.
Apple Endorsements
At present every mobile maker is in search of something new to be accompanied along with their devices in order to make it unique to win the race and this is becoming more intense. Owing to this smartphone manufacturers are investing huge amounts on the brand endorsements by hiring top Bollywood celebrities in order to make a brand recall in the minds of smartphone users. But some brands are kept themselves away from these tricks. For example, Apple is such a big brand has always used the power of its phone and features to promote itself. The features spoke for themselves and this premium way of marketing brought iPhone in one of the topmost premium categories of a phone in India. Being away from endorsements but the point to be noted that almost every celebrities end up flaunting iPhones in public appearances and even in their mirror selfies and other pictures on their Instagram account, that is because they genuinely use an iPhone.
Apple and Shahrukh Khan
Two years ago, There are some rumors on Apple is seeking to sign in Shahrukh Khan as their brand ambassador in India, but nothing has happened as expected.Apple has launched various phones and no celebrity was seen endorsing it. But to our surprise, Apple has first time used the influential power of a celebrity in India in a recent event. It has done in a couple of events before with international stars, but Indian celebrities were never a part of Apple’s endorsement plans.
Shahrukh-Gauri’s Apple Endorsement
Sharukh Khan who is well known as Bollywood badshah, who has been active in Instagram for some time. did a subtle endorsement of Apple’s new XS Max phone. Yes, it is particularly said aas endorsement, because of two predominant reasons, first Shahrukh thanked Apple, for the phone and tagged Apple’s Insta, secondly, he used a specific hashtag and also spoke about one particular feature of the phone.
You can take it as a regular post but just after his post, Gauri Khan, his wife would have not posted a similar kind of Instagram post.
While Shahrukh had out two of his pictures, Gauri has seen sharing the space with Shweta Bachchan and Zoya Akhtar in the picture, but she too thanked Apple by tagging it and also highlighted the similar feature as Shahrukh did.
So are these love pair likely to be the new brand ambassadors of Apple in India, or has Apple realized
the influencer power of celebrities and gone ahead with one of the leading stars of the country along with his wife, to testify the same. How it might be ,but fans of both Apple and Shahrukh-Gauri got a reason to rejoice.
the influencer power of celebrities and gone ahead with one of the leading stars of the country along with his wife, to testify the same. How it might be ,but fans of both Apple and Shahrukh-Gauri got a reason to rejoice.
