According to the new IDC report, OnePlus is the preferred brand for consumers who are looking for Android smartphones.
Users who visit it online store believe that Flipkart is their first choice, and for premium smartphones (Rs. 30,000), users prefer Amazon to buy a smartphone.
In offline, Reliance Digital appears to be an excellent choice for buying premium smartphones because it offers the best discounts and offers.
The report also claims that Chinese brands Xiaomi, Vivo, and Oppo, which have secured a big share of India’s mobile phone sector, as it offers great value for money with premium quality and design.
As for channel preferences, online purchases are becoming increasingly popular among consumers. “Convenience being one of the most important and basic reasons almost 40% of consumers prefer online channel for the overall comfort and convenience, followed by prices offered by eTailers. In terms of mode of payment while buying a smartphone, EMI options as a choice for payment has increased, followed closely by use of Debit/Credit cards owing to multiple tie ups by eTailers with Banks for cash back offers,” added Upasana Joshi, Associate Research Manager, Channel Research at IDC India.
Moreover, according to the report, one out of three consumers consider the availability of good offers and latest specifications or features as the main reason for buying a new smartphone.
“In terms of specifications, consumers have many choices especially from China-based vendors at affordable prices,” Sachin Mehta, Market Analyst, IDC India, said in a statement.
“Currently, RAM and processing speed are the most preferred specifications followed by bigger battery size and superior camera quality. Additionally, features like face unlock and waterproofing are yet to gain importance amongst consumers,” Mehta added.
