Thugs of Hindostan is prepping up to hit the screen in this Diwali where the film team took an innovative way to make the promotions of the film as interesting as possible.
Now you can drive to work, to the market, or to the movie theatre along with Aamirkhan firangi character on Google Maps navigation App. The Yesh Raj Film is collaborating with Google Maps to promote its biggest movie that has been made on a budget of close to Rs 300 crore. This is for the first time ever that Amitabh Bachchan and Aamir Khan are working in a film together. Where this cool feature is now available in worlds preeminent digital mapping software Google Maps which will have the option to navigate using ‘Firangi Mallah’, Aamir Khan’s character from the upcoming movie. This feature will be available on Android and iOS for the next couple of weeks.
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We are truly excited to bring a first-time India-specific entertainment experience to Google Maps in India. As people gear up for Diwali and to watch Thugs of Hindostan, we wanted to do our bit by making their driving journeys more fun and playful. We wish the movie every success,” said Neha Waikar, Product Manager, Google Maps in a statement.
This feature availability starts from today, users will have the option to drive along with Aamir Khan’s character from Thugs of Hindostan as you navigate using Google Maps on your Android or iOS smartphone.
To get started, users will need to first update their app from Google Play or the App Store. In case you choose to use ‘Firangi’ for navigation purposes, the familiar arrow will be replaced by the character on his donkey, which is apparently his favourite mode of transportation in the movie.
Google has also enabled the catchy dialogue from the movie as the voice commands, such as this popular one, “1,2,3…quick march”!
“It’s not only the biggest Bollywood movie produced till date but also for the first time ever brings together the two legends of Indian Cinema, Mr Amitabh Bachchan and Mr Aamir Khan. We were aware that no marketing idea that we implement can eclipse this.
“So we had to think of creating a first time, unparalleled and unrepeatable marketing idea to promote this film. And in Google Maps we found a perfect partner to do so,” Manan Mehta, Vice President – Marketing and Merchandising, YRF, said.
The movie hits the theatres on November 8, 2018, with starring Amitabh Bachchan, Amir Khan, Katrina Kaif and Fatima Sana Shaikh. So all the fan of TOH update your app if you want a thrilling experience with your navigation app.