From past few years,many smartphone buyers always enthusiastic to upgrade their phone to Apple iPhone.And lot people would see this brand as reputation thing.But Suprisingly the Chinese mobile maker,Oneplus has come with a series of handsets that boast a incredible features almost at low price where the this company beatenApple to emerge as the first choice among aspirational buyers seeking to purchase premium devices, a new survey said on Friday.
According to report from CMR(CyberMedia Research) called the Mobile Industry Consumer Insight (MICI),Oneplus pipped the Apple at the top as an aspirational brand for buyers in India.Where as the buyers are ought to look for is OnePlus (36%), followed by Apple (34%) with Samsung at the third spot (18%).However,the Oneplus brand smartphones cost undoubtedly less than the flagship phones from brands such as Apple and Samsung,but the consumers are not considering it as a factor where they are looking for the most desirable smartphone experience.
According to CMR “Mobile Industry Consumer Insight” (MICI) report, OnePlus’ appeal and promise are very high among young consumers.
In the age group of 18-32, 59% of those surveyed favour OnePlus and it reigns supreme as the brand of choice for buyers.
“There is a significant bump for OnePlus in the under-40 age group, with 15% of those surveyed indicating OnePlus as their choice for their next smartphone.
“This trend points to OnePlus’s growing and enduring brand salience, a definite worrying sign for other premium smartphones, with its appeal cutting across consumer segments,” the market research firm said in a statement.
While all premium smartphone brands enjoy significant brand loyalty amongst their users, there is a small percentage of users who are considering switching to other brands. Amongst such users, the maximum traction to a particular smartphone brand was studied. While Apple emerged as a potential choice for OnePlus users (6 per cent) and Oppo users (18 per cent), OnePlus stands to gain from brand switching by users currently using Apple (9 per cent), Samsung (15 per cent) and Vivo (16 per cent).
The MICI Survey was conducted across New Delhi, Mumbai, Pune, Bengaluru, Hyderabad and Chennai in August. The respondents were students, teenagers and working professionals.
The Survey implies that the fact that most of the consumers want to upgrade their handsets to a premium smartphone with good build and design that provides exceptional speed and performance, and amazing gaming experience. 83 per cent of those surveyed indicated upgrading their smartphone every 1-2 years.
However there are also consumers who looking to replace their existing brands because of recurring problems, or since it has been a long time since they bought their last phone.Most of consumers who are using premium phones are likely to shift to Oneplus brand are 12 percent.
The most anticipated features that consumers are seeking include an in-screen fingerprint sensor, wireless charging and support for AR/VR.
