Netflix has revealed its numbers for the third quarter of 2019 recently. As per the report, Netflix’s subscribers count increased to huge numbers and revenue too.
As MobileSyrup reports, in a video interview regarding those Q3 earnings, Netflix CFO Spencer Neumann was asked if the “mature growth trajectory” of Netflix in the US meant password sharing/stealing is something the service intends to address. Neumann responds by stating, “We continue to monitor it … we’ll see those consumer-friendly ways to push on the edges of that … we have no big plans to announce at this time in terms of doing something different there.”
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When users share passwords, they are essentially sharing a single Netflix account, which naturally circumvents Netflix’s business model, according to which each household needs to have its own account.
Currently, up to four devices can stream Netflix at any one time but the amount of people a subscriber can share their password with is essentially unlimited.
The spokesperson said,
“Family members can verify their eligibility by entering their address using Google Maps or enabling location services on their device.”
Netflix certainly wouldn’t be the first subscription service to crack down on users sharing passwords and accounts. Spotify is clamping down on the practice as its Premium Family Plan now requires location sharing. Also, if you are caught blocking ads on the free account, Spotify will suspend or even terminate your account.