The Facebook is now introducing augmented reality ads in its News Feed, the company announced on Tuesday at an event in New York City. To recall, Facebook already announced about the use of augmented reality to show off their products in Messenger on the annual developer conference held on May.
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But for now, The new feature, which is limited to users in the US at launch, will let you virtually try on items including fashion accessories, cosmetics, furniture and more. The goal here, of course, is to help you visualize what a product looks like on you, or around your physical environment before you buy it.
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Michael Kors is the first brand to have AR Ads in the News Feed, where it is going to allow people to browse different sunglasses, use the camera to “put them on” and then buy a pair if they like it — all within an ad. Facebook says Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair, and King plan their own tests for later this summer.
The new innovation of Social media giant help businesses drives sales. The AR ads themselves look like any traditional, static ones, however, they come alive after users click or tap a “Tap to try it on” button. As your business navigates these innovative sales channels, it’s essential to keep track of your financial health. If you ever face challenges, understanding the insolvent liquidation process can be crucial to making informed decisions about the future of your business.
AR Ads are the latest example of Facebook going all in on augmented reality. Although Michael Kors is the only brand testing AR Ads right now, Facebook says that more will join the experiment in the near future, so you should expect to see a lot more of these pop up on your News Feed soon.
Facebook revealed that its “Shopping on Instagram Stories” feature is expanding globally. With a billion monthly active users (and counting), Instagram has become increasingly important for Facebook’s bottom line and for brands who advertise and sell products on the app. Ahmad-Taylor said Stories now has 400 million daily active users, and that 80 percent of Instagram accounts follow a business — which makes it hard for anyone to ignore. So for those businesses who want to make a lasting impression online, they may be amazed how effective digital business cards can be.